Job Information
UMB Bank Segment Marketing Manager - Institutional Banking in Milwaukee, Wisconsin
The Segment Marketing Manager- Institutional Banking position is a mid-level manager position that actively develops and drives specific segment(s) plans with oversight from the Director of Business to Business Marketing. Partners collaboratively and cross-functionally with MarCom teams and other departments to fulfill plan deliverables across channels on time and on budget. Develops a deep understanding of segment behaviors, industry trends, and the competitive landscape to proactively provide education and strategic consultation to stakeholders and collaborative partners. Understands how line of business services, products, solutions, and implementation and customer experience/care model meet the needs of the segment.
How you will spend your time:
• Development of marketing strategies and tactics that help the LOB meet their objectives.
• Educate internal MarCom team and cross-functional partners on audience behaviors that will drive impactful channel and tactic execution
• Collaboration of MarCom plan deliverables across channels with cross-team members,
• Identifies strategic opportunities to increase market value to the LOB, with measurable KPIs.
• Guides execution of strategies and marketing campaigns through the Marketing Operations and External Communication/Content teams, and/or external vendor ecosystem to meet LOB strategic objectives.
Completes informative Creative Briefs including goals/objectives, audience detail, key messages, wire frames, outlines, content recommendations, etc.
• Works with Product Development Team, and other cross-functional teams as appropriate, to assist with planning & development of new and evolved products, platforms, and delivery channels.
• Ensure KPIs are set, tracked, analyzed and measured for marketing initiatives Utilize results to provide insights and meaning to evolve and refine marketing strategy and recommendations.
• Assists with budget development and manages marketing activities within budgets.
• Provides appropriate marketing consultation for segment needs at the market and Regional level.
• Interacts consultatively with key leadership and stakeholders on a regular basis.
• May manage professional staff, if necessary.
• Other duties as assigned.
We’re excited to talk with you if you have:
8 -10 years of progressively more responsible position in marketing
Bachelor’s degree (B.A.)
Financial Services background desired
Proficiency with Microsoft Office (PowerPoint, Word, Excel)
Project management experience
Demonstrated strategic planning experience.
Experience with leveraging KPIs for strategic decisioning and guidance
Ability to track and analyze competitive activities.
Understands segmentation and experience using segmentation in marketing planning.
Experience with variety of marketing distribution channels (multi-channel marketing)
Experience working in a matrix environment, and/or leading initiatives through cross-functional project teams.
Demonstrates editing, written and verbal skills.
Detail-oriented with exceptional organization skills/successful prioritization (ability to multi-task)
Compensation Range:
Minimum: $69,230.00 - Maximum: $179,300.00
The posted compensation range on this listing represents UMB’s standard for this role, but the actual compensation may vary by geographic location, experience level, and other job-related factors. In addition, this range does not encompass the full earning potential for this role. Please see the description of benefits included with this job posting for additional information
UMB offers competitive and varied benefits to eligible associates, such as Paid Time Off; a 401(k) matching program; annual incentive pay; paid holidays; a comprehensive company sponsored benefit plan including medical, dental, vision, and other insurance coverage; health savings, flexible spending, and dependent care accounts; adoption assistance; an employee assistance program; fitness reimbursement; tuition reimbursement; an associate wellbeing program; an associate emergency fund; and various associate banking benefits. Benefit offerings and eligibility requirements vary.
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